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Organizational Culture
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The right target audience.
"What if branding weren't limited to the products and services your company offers its customers? What if we moved the whole idea of branding inside your company to your employees, your organization and your work?" - these were the questions Tom Peters, the author of this concept, started from. The program excellently supports any top management initiative to connect as many employees as possible to the company’s brand, with a view of increasing their loyalty and turning them into active "ambassadors" of the company.
Impact on business:
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More and more local or international companies in Romania look for a way to retain talented and bold people, passionate about their work. What do successful companies have in common? A strong commitment to transform every department or individual into a “professional services company”! Because a professional services company “lives” by bringing value to its clients and making a strategic priority out of reinforcing their competencies. It focuses only on value-added activities and builds up a clear identity emphasizing the individuals’ uniqueness;
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The session creates the opportunity and encourages participants to find common things between their personal values and the brand values of the organization they work for, thus reinforcing the bond between them and the company;
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The program explains the basis of an individual's performance and value, and what are the characteristics of authentic success;
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Through the exercises explaining the features of a successful brand, participants understand the behaviours helping them capitalize and sustain their own performance and results, in the projects they are involved in or in their current activity.
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